Fundraising, as a job, is new to me. Sourcing funds for ACPIN is the main objective of my role as Charity Support Administrator.
I took on this role at the beginning of June and have spent much of my time researching ‘how to be good at fundraising’. I will work hard and do my best to make ACPIN a successful charity. It will take time, but with your support, our fundraising efforts could exceed expectations.
Fundraising At ACPIN
ACPIN has a huge advantage in the fundraising game: its members. There are over 3,000 of you! That’s 3,000 people to potentially help raise money for ACPIN’s important cause. Even so, it is no easy feat and will require hard work, determination and support from our valued members.
In case you missed it, here is some background information on ACPIN’s Charity Status. It provides a great overview of what ACPIN stands for and our charitable objectives.
A Little Background On Fundraising
Fundraising is generally split into 4 different areas: corporate, individual, trusts and grants and friends. The research I’ve done has led me to charities that typically have a team or individual dedicated to each stream of funding.
I believe ACPIN should look at and implement this type of structure over the next five years or so. Applying for grants or trust funding is a niche skill, as is working to gain corporate funding. These particular areas are generally crucial to the success of most charities.
The ACPIN Website
The ACPIN website can be used to help in several areas but we could add a dedicated fundraising section. This can include details of some of our fundraising efforts in terms of:
- what we’ve achieved
- who helped out
- which trusts or grants have been used and for what
- who we’ve partnered with, and specifically, what we used the money for
Case For Support
To underpin any fundraising, ACPIN needs a case for support. Together we need to develop this so that it’s clear to the public: Why are we asking for money? What will it be used for? People won’t donate toward something they don’t understand.
For example, Cancer Research asks for funds to do more research into cancer with the overall aim of beating it. UNICEF asks for donations to support their global work with disadvantaged children. A case for support needs to be easy to understand and without it we will struggle for donations as people won’t know what we are fundraising for.
If you approached a stranger on the street who had never heard of ACPIN to ask for a donation, what would you tell them the money was for? This is crucial in our fundraising journey. Each of the charities I have spoken with agrees on this point, as well as fundraising websites (e.g. Institute of Fundraising), blogs and even companies who help charities with fundraising.
I’d love to hear your ideas for what our case for support is. What do you think ACPIN’s purpose is; why are we asking people for money? Please share your thoughts and ideas with me on email@example.com.
There are so many options to choose from when it comes to fundraising. To bring some order to it all, I’ve divided everything into small and large ideas.
The large ideas involve a lot of planning, people, and time. The small ideas are those that run in the background and mostly manage themselves and only need to be tracked. Here are some of the ideas that I think we, as a charity organisation, can use.
Large fundraising ideas:
- Developing ‘packs’ we can send out to host garden parties/pamper parties/coffee mornings
- Sponsored events such as: spinathon/bikeathlon/moonlight walk/football tournament/colour run/mountain climb
- Annual Gala/ball
- Family fun days
Small fundraising ideas:
- Text to donate (used alongside charitable events: Text NEURO to donate £5)
- Amazon Smile
- Give as you Live
- Card machine at conferences and events for donations/lottery tickets/games
- Direct debit donation set up (GoCardless)
- One million steps challenge
So, what else is there to do? In the short-term, I will work on establishing and promoting ACPIN as a charity while setting up simple fundraising ideas to run in the background. I will also work on the ACPIN Fundraising Strategy and Case for Support.
Once these are in place and we’ve established a Board of Trustees, we can really start to develop our fundraising portfolio across the country. Ultimately, I would love to see ACPIN become a household name that people recognise. I want people to know what we do and show us their support.
How can you help?
ACPIN has over 3,000 members with an immense amount of expertise in a very specialised field. It would be great to know some of your ideas that may work well with your patients or in your area. I am here to put in the work that you, as a volunteer, may not feel you have the time to do.
If fundraising is something you’d like to get involved with, please don’t hesitate to get in touch. The more collaborative we make our fundraising journey, the more successful I think we’ll be!
If you have any feedback on my ideas, please let me know. I’d love to know which ideas you like, dislike, the reasons why and any suggestions you have. You can send me an email at firstname.lastname@example.org
I look forward to meeting you at meetings, conferences or events – come and find the ACPIN stand and say hello!